Our BESSERON company is originating in the 1960s, is founded by the father of the founder, who was a well-known watch repairman in Wenzhou at that time. After inheriting his father's business, the founder established a company in Guangzhou that integrates design, research and development, production, international trade, e-commerce, and brand operation. This company is dedicated to creating the "BESSERON" watches representing light luxury, fashion, and quality, as well as its own brand "GEREN", with the philosophy of "small elegance, big fashion".